What was the key to Cyberpunk Edgerunner’s success?

The anime industry is again in the spotlight even during the big week of video games. But this time, we will not talk about adapting some work to an adventure or fighting game, but quite the opposite. We are talking about Cyberpunk: Edgerunners, one of the most anticipated anime in the world inspired by the world created by CD Projekt RED and animated by nothing more and nothing less than Trigger, one of the most exciting studios in all of Japan.

But why so much hype for this series? This article will explain everything about the study that will lead this adaptation, telling its history and the keys that people are in love with Trigger.

Trigger’s story begins in nothing more and nothing less than Gainax. This world-renowned studio has produced timeless works in the anime industry, such as Neon Genesis Evangelion or FLCL. In the 2000s, we were able to see director Hiroyuki Imaishi grow up and sensationally learn different works he directed, like the Fooly above Cooly, in which he showed power within his impeccable animations.

But it was not until the arrival of Tengen Toppa Gurren Lagann that he fully exploited his full potential along with his best companion to date, Masahiko Ootsuka, with whom he had done a job that will remain for posterity as one of the most spectacular animes ever. have seen in the industry. After the enormous success of this work, both decided to start a path outside of Gainax; That’s when they founded Trigger and welcomed a good number of young animators full of energy and passion.

In its early days, Trigger began doing small jobs with the financial help of other studios and in the form of OVAs. Some of these works were Inferno Cops, Turning Girls, or the one that shined the most above all: Little Witch Academia. The latter was a total success for the studio, so much so that several years later, they would end up taking it as a reference for a magical series, but first, let’s go to his first series as such that marked the company forever: Kill La Kill.

Kill La Kill, Trigger’s Rosetta Stone
In the fall of 2013, the work that, for many, is the cornerstone of the studio would begin. After Tengen Toppa Gurren Lagann, most of Gainax’s animators moved to Trigger to make an original anime with a different orientation but the same spirit: Kill La Kill. The work counted on everything possible to be a success; quality animators, up-to-the-minute screenwriters, an expert director in getting the most out of all his series, and, above all, a lot of mischiefs and daring in each of his frames.

The plot was quite simple, as well as extravagant but practical: A girl arrives at an institute where militarism reigns in the form of a dictatorship, where the teacher will be the main one to beat, and with an intra-family story behind it that is well-constructed enough to engage from the first chapter. What was the key to her enormous success? As with TTGL, the director did not care about realism or seriousness. His leading fetish is being a hooligan in all aspects, which was reflected in his work, with unique scenes and hilarious moments.

It doesn’t matter if the story was poorly told or faltered at some point. And it is that if you let the animators let their imagination fly, the affection and power that they give to the protagonists is brutal. How the fights are done, the enormous artistic work with extreme contrasts, and, above all, an outstanding technical section caused an adrenaline rush. If you add to this a sublime soundtrack and an excellent dubbing, you have the perfect testosterone shake to get up from the sofa and scream into the air for the hype that it transmits to you.

And no, it’s not perfect; but if you get into his flow and enter what you are looking for, you will entirely fall in love with the studio from the first minute.

Originality is a starting point.
After this overwhelming success, Trigger continued to opt for house-brand anime. They were two years with minor productions that had excellent quality and did not have that precedent similar to that of Kill la Kill. Virtually all of his works (except one) are original works by the company itself; that is to say, they have not made any adaptation of a manga to date, and it does not seem that it is in their plans.

And the fact is that, as happens with Ufotable, they take their time to produce works that impact and entertain the viewer from the first chapter. Most of these small jobs ended up in the hands of cartoonists, writers, and directors who were starting in the industry to begin to familiarize themselves with the world before entering fully into a blockbuster. This is how in 2017, they finally launched an anime with grand ambitions and inspired by their first work under the same name: Little Witch Academia.

After a successful OVA and a movie in 2015 full of emotions, Trigger would begin the serialization of a series that dazzled from its first chapter since it was a breath of fresh air for the studio without neglecting that touch that makes it unique. The workers who were warming up with minor works left everything for this series, and it became a complete message of love to the industry thanks to the love and cared that each frame had.

All set for Cyberpunk: Edgerunners
After the great success of the witches, Trigger wanted to go back to his “origins” with a Mecha anime with spicy touches: Darling in the FranXX. Zero’s adventures reminded us of Shinji’s epic in Evangelion. He left us with a good taste in our mouths. After this, his works were going to become well-cared-for feature films repeatedly, becoming a real success among viewers and leaving room for what was going to be his next big project, Cyberpunk: Edgerunners.

In 2020, the studio announced that, together with Netflix, they would begin production of the anime inspired by the latest CD Projekt Red title, leaving the hype through the roof, although with a massive silence until 2022. And it is that the director who is leading the series is Hiroyuki Imaishi, who has only been involved in significant studio projects such as Kill la Kill or Promark. But he will not be alone since Masahiko Otsuka, director of Little Witch Academia, will accompany him on this adventure. With all these additions, all that remains is to wait for the release of one of the most anticipated series in the Japanese and Western industries.

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