Free Online Seminars with E-SPORTS and Marketing Relationships Free Online Seminar “Youth Marketing Strategy in Companies-E

The free online seminar of the industry invited to the instructor invited to the instructor “Youth Marketing Strategy in Corporate-Backside of E-SPORTS” will be held on March 25.

In this seminar, using the web conference service “Zoom”, Mr. Taizomi Ueda, the Ministry of Economy, Trade and Industry, Mr. Kimaru Maichi, the Z-generation General Laboratory, Mr. Kawakawa, Morinaga, NTT DOCOMO, NTT DOCOMO’s Morinaga, who is A lecture, panel discussion, etc. for marketing, especially increasing E-SPORTS fans, which are subject to SPORTS, especially the Z generation, are planned.

Application is here

# ◆ Free Online Seminar “Youth Marketing Strategy in Corporate-Backside of E-SPORTS in LIVE ~” Held on March 25

# # ■ Holding date

March 25, 2012 (Fri) 14: 00-15: 30

# # ■ Venue

Online seminar

# # ■ Application deadline

March 23, 2012 (Wed) 12:00

# # ■ Participation fee

Free

# # ■ Organized by

Id

# # ■ Sponsorship

NTT DoCoMo

# # ■ Online Seminar Overview

  • A web delivery seminar using ZOOM.
  • We will send a URL for viewing to the email address you received at the evening of the day before holding.

■ Notes

  • The online seminar is live broadcasting via the Internet, so the image and audio may be disturbed due to line conditions, and depending on the situation, the lecture may be interrupted, reconnected and resumed.
  • Varifice, unwanted Internet line conditions and equipment equipment failure may be discontinued.

# # ■ Contact

Contact us from “here”.

# # ■ Keynote lecture (14: 00-14: 15) About promotion of E-SPORTS industry

【Lecturer】
Ministry of Economy, Trade and Industry Department of Information Policy Bureau of Content Industry Division
【Overview】
E-SPORTS is expected to have an economic effect on the wide area market and industry, and within various social significance beyond the economic effect, and the impact of market formation and expansion is, regional creation It is assumed that it will spread to various fields such as raw, Cool Japan International Exchange, New Market, and New Industry Creation. In the Ministry of Economy, Trade and Industry, we have investigated and suggesting an E-SPORTS market in Japan and overseas in the case of the case of the original year, and in the third year of the case of the third year, in the third year, E-SPORTS and game space Verifying advertising value is conducted. In this lecture, we introduce these efforts and future developments.

  1. Possibilities of content industry and possibility of e-sports
  2. Examination meeting for measures to activate e-sports
  3. Verification of advertising value in E-SPORTS and game space in Z generation
  4. Positioning and future efforts in the whole government

# # ■ Lecture 1 (14: 15-14: 30) Young people marketing and e-sports

【Lecturer】
N.D. Promotion Representative Director Z-Generation Research Institute Gimmaru Yoichi
【Overview】
The number of E-SPORTS fans in Japan is expected to be 14.61 million in 2024 (the majority of the number of them is young people), and “Men’s junior high school students want to be in the future” ranking is ranked 2nd place, As data such as indicated by “E-SPORTS” and “Young Layer (Z-generation) Marketing” are in no cut. In this lecture, companies that use E-SPORTS for actual marketing are also increasing, and the background and case will introduce future prospects.

  1. What is the Z generation? That feature
  2. Generation and e-sports
  3. E-SPORTS spread at home and abroad
  4. Case of companies entering E-SPORTS and their background, future prospects

# # ■ Lecture 2 (14: 30-14: 45) Efforts to E-SPORTS of Tokyo Metro (provisional title)

【Lecturer】
Mr. Kogurijiri, who is in charge of the Tokyo Subway Human Resources Department Labor Division Human Resources Strategy
【Overview】
※ In preparation

# # ■ Lecture 3 (14: 45-15: 00) Efforts of Japan’s largest E-SPORTS league “X-MOMENT”

【Lecturer】
NTT DoCoMo Business Creation Department E-SPORTS Business Promotion Department Promotion Department Moriya Hiroya
【Overview】
The Japan’s largest E-SPORTS league “X-Moment” started in NTT DOCOMO in February 2021. In the corona, we look back on various efforts of the out-of-year X-MOMENT, and we will talk about new efforts for the next season and collaboration images with partner companies.

  1. Efforts of “X-Moment” in 2021
  2. New efforts for the next season
  3. Cooperative image with partner companies

■ Panel discussion (15: 00-15: 30)

【Paneler】

  • N.D. Promotion Representative Director Z-Generation Research Institute Gimmaru Yoichi
  • Mr. Kogurijiri, who is in charge of the Tokyo Subway Human Resources Department Labor Division Human Resources Strategy
    • NTT DOCOMO Business Creation Department E-SPORTS Business Promotion Department Promotion Department

[Moderator]

  • Eid Media Business Headquarters Deputy Director / JCG Director / “Backside of E-SPORTS” Planning Officer Morimoto Line

# ◆ Lecturer · Panelist Profile (Title abbreviation)

# # ■ Ueda Taisei

  • Economy, Trade and Industry Ministry of Economy, Trade and Industry Department
  • Graduated from Doshisha University law in 2014. After working in the Ministry of Education, Culture, Sports, Science and Technology, the Ministry of Economy, Trade and Industry involved in intellectual property policies and data utilization policies, etc. We performed work for the formulation of He was engaged in the law revision work of the Industrial Competitiveness Last year, and engaged in the incumbent from last June. In the content industry section, we are responsible for duties related to DX human resource development in the game industry, E-SPORTS relationship, virtual space / metaverse, and content industry.

# # ■ Kimarumio

  • N.D. Promotion Representative Director / Z-Generation Research Institute
  • 1987 Born in Hokkaido. After graduating from university, 2012 N. PROMOTION is established. He is launched with talent training, development, development, development, and women’s web magazine “NOM DE PLUME”, which utilizes SNS from the early days of social media. Currently, the Sink Tank Organization “Z Research Institute” for Z-generation (Born Young Layer), TIKTOK Advertising Creative Proposals, Production, Casting, etc. I am engaged in
  • ▼ appearance history
    Young Marketing Summit 2018 # 05_ Influen Marketing 3.0
    Recruit Holdings Influen Marketing Study Group
    Advertising Meeting TIKTOK Startup Seminar Lecturer

# # ■ Kawajiri

  • Tokyo Subway Human Resources Department Labor Division Human Resources Strategy
  • ※ Under Profile

# # ■ Hiroshi Morinaga

  • NTT DoCoMo Business Creation Department E-SPORTS Business Promotion Manager
  • MMBI organization handling department

◆ Moderator Profile (Title abbreviation)

# # ■ Morimoto Line

Eid he is a Deputy Director of Media Business Headquarters / JCG Director / “Backside of E-SPORTS” Planning
* A car information site “Response” and 20 genres focusing on the magazine “Animedia” is an educational business headquartered by the media business headquarters. He will make media produce, digital ad, plan (planner), alliance, management, Bizdev, etc. as a good area. From 2020, also in vocational schools and “Media Overview” also serves. He also writes articles as a writer, and the E-SPORTS system and business system are mainly covered. From 2021, he is a director of JCG, which is an e-sports service provider.

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